Beyond traditional cancer treatment

Surgery, chemotherapy, radiotherapy, and immunotherapy are designed to kill cancer, but what if we could control cancer?

Cancer care has seen remarkable progress with targeted therapies, AI-enabled diagnostics and early detection tools. However, treatment approach has remained static for decades, focusing on eliminating primary tumours and killing cancer. The reality is that patients are at the mercy of metastasis, which is responsible for 90% of cancer deaths. Are we stuck in a paradigm that we are struggling to escape?

Foundational assumptions need challenging, including the idea that cancer cells must be eliminated at all costs. What if we approached cancer differently? What if cancer is something to be managed and controlled over time, like diabetes, which over 100 years ago saw a shift in the approach from cure to management?

Here, we explore gaps in oncology and cancer care, proposing a collective call for intelligent innovation and radical collaboration. Together we can work towards the fourth revolution in cancer care, prioritising control, quality of life, and long-term management.Read more at PharmaPhorum